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JENSEN-GROUP strengthens its North American presence with the acquisition of G.A. Braun

Founded in Syracuse, New York, G.A. Braun is a respected supplier with a well-established brand in the laundry equipment market in North America. The acquisition reflects JENSEN-GROUP’s strong commitment to the North American market and its long-term strategy to strengthen local operations and manufacturing capabilities.

With this acquisition, JENSEN gains access to Braun’s state-of-the-art production facility with a strong reputation and a loyal customer base. Both brands will continue to co-exist, building on their respective legacy and customer relationships. This approach allows both JENSEN and Braun to preserve what makes each brand unique, while joining forces to deliver even greater value, innovation, and support to customers across North America.

Supporting growth in the U.S. market

With steady and sustained growth in the North American market, the JENSEN-GROUP aims to further enhance its ability to serve customers efficiently and locally. The integration will bring additional production and advanced technology to Braun’s Syracuse facility. Both companies share a deep-rooted commitment to innovation, quality, and customer orientation. These values have guided their success for decades in the laundry industry. 

The newly founded company JENSEN Braun LLC will acquire the assets of G.A. Braun. Under the new structure, JENSEN North America will manage both JENSEN Braun LLC in Syracuse NY and JENSEN USA in Panama City FL. 

“Our goal has always been to align production capacity with our sales growth,” confirms Jesper Munch Jensen, CEO of the JENSEN-GROUP. “By expanding our manufacturing base in the USA, we can respond faster to customer needs, shorten delivery times, and continue delivering the high quality and reliability that define the JENSEN brand. We are delighted to welcome Braun’s team into our organization and to grow together, driven by our shared commitment to customer satisfaction and continuous improvement.”

“After many successful years in the laundry industry, I am proud to see Braun become part of the JENSEN team” says J.B. Werner, CEO of G.A. Braun. “We share the same values: customer focus, reliability, and a passion for building long-term partnerships. I am confident that our employees and customers are in very good hands and will benefit from the global strength and expertise of the JENSEN-GROUP.”

Unique passion, unique spirit

People are at the heart of every successful company. The employees of G.A. Braun bring decades of experience, dedication, and craftsmanship. These qualities have earned them deep respect across the industry.

“We are truly excited to welcome our new colleagues to the JENSEN team,” says Tony Biela, President of JENSEN North America. “Their know-how, their customer relationships, and their commitment are invaluable to our shared success. Together, we will build on our strengths and create new opportunities for growth, innovation, and personal development.”

“This acquisition combines two strong organizations with complementary strengths,” adds Jesper Munch Jensen. “Together, we are well positioned to support our customers throughout North America with an even broader range of products, services, and technologies.”