Nieuws & innovaties

Espresso Insights: Three questions over coffee with Keith Tan Chee Meng, Regional Sales Manager, JENSEN Asia Pte Ltd.

1. What’s the first thing you aim to understand about a client’s laundry business before proposing a solution?

“In general, I always start by asking questions to understand the customer’s needs and their plans for the next five to ten years. This insight allows us to design a solution that supports their long-term vision. We aim to plan ahead with the customer so they can develop their laundry step by step and execute each phase seamlessly.

To offer the best value, we provide a flexible range of equipment: from high-quality, basic machines manufactured in our China facility to advanced automated solutions from our European factories. This way, customers can start with the right setup for their current stage and seamlessly expand as their business evolves. In every JENSEN factory, there’s always a piece of trusted, high-value equipment that laundry owners can rely on.”

2. In your experience, what’s a common misconception clients have about automation, and how do you help shift that view?

“Experienced laundry owners are well aware of the challenges and limitations of automation. Newcomers to the industry, however, often imagine a fully automated laundry with zero manpower from sorting to finishing each piece of linen. With today’s technologies—such as the Inwatec system—reducing manual work is already a reality. As I like to say: “That’s one small step for man, one giant leap for the laundry industry.”

While it’s not yet possible to completely eliminate manpower in laundry operations, as Mads Andresen, our Chief Innovation Officer, noted in a recent Espresso Insight, we envision a future with less manual work, more remote control, and smarter laundries powered by AI. Some Asian countries are already moving further in this direction, while others may need more time — but we are getting there.”

3. Can you describe a sales experience where the solution had a big impact on the customer’s efficiency or output?

“One of my most memorable experiences was selling my first Tunnel Washer after moving from service to sales. I had previously installed a folder for this customer during my service days, and we had maintained a strong relationship ever since. Back then, his laundry processed around six tons in ten hours with washer-extractors. Today, thanks to his trust in the JENSEN-GROUP and the relationship we built during my service days, the laundry now handles over 30 tons in 16 hours. He is now ready to invest in another Tunnel Washing system and additional flatwork lines to further expand his business in this part of the Asian market. We always aim to grow together with our customers, supporting their success every step of the way.”

Thank you, Keith for sharing your insights and experiences, and for having this coffee break with us!